Ireland’s postal service wanted their new proprietary face to be clear and distinctive, and to reaffirm their commitment to Irish-language services. As part of an extensive rebranding program, ImageNow commissioned us to design a two-weight proprietary sans “with an Irish lilt.”
A proprietary sans for Dublin-based design office aad’s own rebranding, baasic was intended as a plain, hardworking grotesque: a simple tool for clear communication.
The Irish Food Board’s new proprietary face needed to be practical and businesslike, but with a touch of the organic, and to speak clearly in multiple languages, including Vietnamese. A selection of swash alternates help tie it in with a new wordmark. Direction by DesignWorks.
We collaborated with Publicis Dublin on a friendly informal handwriting script to promote the successful launch of Virgin Media’s new discount data plans.