As part of their push to modernise and refocus their business, Ireland’s postal service commissioned a new branding system from ImageNow, who turned to us for typographic support. We helped craft their new wordmark and expanded it into a two-weight proprietary typeface, a geometric sans “with an Irish lilt” that serves to unify all An Post’s online, print, and environmental communications. Branding, vehicle livery, and signage design by ImageNow.