A logotype refresh for Ireland’s iconic coffee and tea company. RichardsDee’s brief was to refine and clarify the drawing of the existing wordmark and create a single design that would be effective in print, online, and in large-scale architectural signage, while helping to reaffirm the company’s century and a half of heritage. The revised mark remains readable at 70 pixels across on social media. Design direction, branding design, and packaging design by RichardsDee.