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D. E. Shaw

drawing_d-e-shaw-co_floorlogo_02 drawing_d-e-shaw-co_logos drawing_d_e_shaw_co_mugs_02 drawing_d-e-shaw-co_envs_02 drawing_d-e-shaw-co_watermark

Branding for a computational investment firm. The wordmark was based on the symbol for a binary switch. To keep the Steven Holl–designed lobby’s walls pristine, the logotype was inlaid into the floor in steel. The letterhead got a custom watermark. Design direction and branding design by Signal.

→ ← Cochran → FAO Schwarz

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