After years of increasing pressure from international couriers, Ireland’s postal service knew it had to make changes. They bought a fleet of zero-emissions electric vans, created two new sub-brands to foreground their financial and B2B offerings, and engaged Image Now to conduct a full rebrand to reflect the new An Post. We helped craft their new wordmark and expanded it into a two-weight proprietary typeface, a geometric sans “with an Irish lilt” that serves to unify all An Post’s online, print, and environmental communications across all touchpoints. The following year, An Post booked their first profit in well over a decade. Branding, website, print collateral, and vehicle livery by Image Now.