D.E. Shaw

Branding for a computational investment firm. The wordmark was based on the symbol for a binary switch, the basic building block of the computer chip.

A set of three wordmarks were drawn in weights varying from light to bold to ensure an appropriate degree of emphasis for all applications. The letterhead got a custom watermark. To keep the Steven Holl–designed lobby’s walls pristine, the logotype was inlaid into the floor in steel. Design direction and branding design by Signal.